Design and Creation of DVD Label

DVD Disc Label Design

The next step in the assignment was to create the DVD disc label using Adobe Illustrator. To get an idea of layout and inspiration for my design I looked at some examples of Xbox 360 game discs. Here are a couple I looked at.

They show that the Xbox branding is compulsory across the top along with an esrb or pegi rating along with the game studio logos and any other relevant logos. Then the background is made up from images relating to the game/ theme of the game.

I also used a dvd template in order to measure out the correct size for the image.

With this in mind I came up with the following design.

Now I was ready to start creating the image in illustrator

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Creating the Disc Label

To start with I had to set up the correct artboard in illustrator with the correct size, colour and ppi so it would be printed to a good quality. I made the artboard slightly larger than the size of the disc as this would not affect the end result. Here is a shot of the settings used.

Now that my artboard had been created I needed to set out some guide lines. These included the bleed edge, the edge of the disc and the two inner circles of the disc. To do this I used the ellipse tool, with stroke set to black, then by double clicking I was able to specify the exact size of circle I would need. Once I had created each circle I aligned them all with the central point then clicked each one individually and selected make guide in order to turn them all into guides.

Next I need to create the main background image of the whole disc and I would do this using a picture of a bowl which turned out to be quite useful as it was a nice rounded shape.

I started with the below stock image of some bowls that got from the internet.

Once this was loaded onto a new artboard in illustrator I got to work on it. To start with I did not want to use a plain image of these bowls so I used the image trace tool to add an effect to the image, I having tried the 3 colour, 6 colour and 16 colour image trace I preferred the 16 colour trace so applied this to the image as you can still see quite a bit of detail of the bowl but it gives it a cartoon effect which I thought looked good.

Next the image needed vectoring in order to edit and work with properly, so I then clicked the expand tool in order to separate the image out into it’s individual elements.

At this point each individual item was still grouped together so the whole image still acted as one to to be able to remove individual elements I ungrouped the selected items through the object menu, then I deleted out all the bits I did not want leaving me with just one bowl.

This gave me a good round image that could be imposed over my DVD outline. I was not worried about the blue at the top of the image as this would be covered by the Xbox branding. So I once again grouped it all together through the object menu, so it could be moved easily and placed it onto the main artboard.

Once placed into the centre of the guide circles I was able to resize the image to fit within them better. I did this whilst holding shift and alt in order to retain the quality and aspect ratio of the image.

Then I used the ellipse tool, with fill set to white, to cut out the central hole of the disc. I did this by lining up with the central point on the artboard then holding shift and alt drew a circle to fit the inner guide.

Next I needed to add on the Xbox disc logo. And I did this using an Xbox disc image I found on the internet.

Once loaded on a separate artboard in illustrator I use the pen tool to create a selection area around the the part of the image I needed. I had the fill and stroke set to transparent so I could see what I was doing and also so there was no outline around my selection. I drew a triangle with the pen tool then whilst holding shift I curved the lines to fit the edge of the image. Once this was done I used a clipping mask to make a cut out of the Xbox logo I wanted.

This method work OK for me however the edges were not perfect.

Once this was done I placed the image onto the main artboard and resized it to fit the top of the disc label (again holding shift and alt).

I then used the ellipse tool to draw a transparent circle around the edge of the image, not the bleeding edge. I the created a clipping mask in order to tidy the image up where it had crept into the bleeding edge, this gave it a more refined look.

Next I added the pegi 18 logo to the image. I did this by using the image I had previously used on my amaray cover and loaded it in illustrator. I did this by directly placing the image onto the artboard and rezising it whilst holding shift and alt.

Then I went on to create the logo for the fictional game studio that my game was produced by. My idea was to call it Potato Games so that it was in keeping with the humorous side of the project. So naturally I started with an image of a potato I found on the internet.

I loaded this onto a new artboard in illustrator and set to work. I started with the image trace tool, and again used the 16 colour image trace as this was an effect that I liked and thought looked good.

Once done I was able to expand the image to separate it out into individual items, which meant I was able to then delete the white background, once I had ungrouped the selection, leaving me with an image of just the potato.

Next I added the text. I did this using the type tool so I clicked an area outside of the image of the potato and typed the text out onto 2 lines. Once done I played around with the font styles until I found one that I liked. This done I moved the text over the image of the potato then changed the font size until it fit nicely. Then I grouped it together with the image of the potato.

This was now my completed logo for my fictional game studio, so I dragged and dropped it onto my main image and resized it to fit.

Unfortunately when I did this the software created 2 extra symbols next to the text on my game studio logo which I was unable to get rid of which was rather frustrating.

All that was left to do was add the title, so using the type tool I added it in just below the xbox branding. I set the fill to black and the stroke to blue then changed the font until I found one I liked.

And there you have it, below is the final render of my dvd disc label for space bowls.

Introduction, Ideas and Design and Creation of Amaray Cover

Digital Imaging Assignment 2015

What This Blog Is About

I am writing this blog as part of my assignment for the digital imaging module I am currently studying at university.

  For the assignment I have been asked to create a DVD amaray case cover for either a film or video game of my choosing, it can either be of my own creation or for something that already exists. I also need to produce a DVD label that could be applied to the disc itself, and a one minute promotional video to accompany my game / film.

  In order to create these pieces of work I will be using Adobe Photoshop, for the amaray cover, illustrator for the disc label and Premiere to create the video. Over the course of the 12 week semester I will be using what I have learnt in lectures and also what I have researched on my own to create the finished articles.

  The aim of the assignment is to be able to, at minimum, demonstrate the following techniques:

Photoshop

• Set up file with correct size, dpi and colour.
• Use of appropriate selection tools.
• Use of filters.
• Use of layers.
• Layer transparency.
• Use of levels
• Use of guides

Illustrator:

• Use of the pen tool.
• Use of the type tool.
• Placing of images.
• Use of brushes.
• Use of clipping masks.
• Use of guides.
• Use of layers.
• Transparencies.
• Text wrap.

Premiere:

• Set up the file correctly with appropriate frame rate and size.
• Importing images, audio and video.
• Trimming of clips.
• Adding transitions and effects to clips.
• Adding titles over clips.

At the end of the project I will submit a final render of my amaray case cover and disc label and a fully edited video and this blog will serve as a logbook to accompany that.

Ideas for a Theme

The first step was to decide whether I would base my project on a game or a film. This was quite an easy decision for me as I am a keen gamer and play a lot of Xbox in my spare time so the logical choice was to go down the video game route.

  Although deciding to do a video game was an easy choice picking what type of game to cover proved difficult. There are many genres to choose from: racing, RPG, sports, fps etc.

My initial thoughts were to either do an fps, as I play a lot of this genre, plus there are plenty of games that have been produced in this arena which meant I would have a lot of previously made footage to play around with. I felt the same with the sports genre as again many games have been made plus, with regards to the video, there would be plenty of stock footage I could use.

  I felt that it would be too easy to just reinvent something that had previously been released like Call of Duty or even the FIFA series of football games. So for the purpose of originality I thought I would try and create something original that hadn’t been done before. This in itself was quite a challenge because as with films, originality in games is hard to come by as many things have already been done.

  I decided to go with the sports genre of gaming, but I felt to try and create something different I would need to use a sport that was less well documented than something like football. I also felt that if it was “gimmicky” then this would give it the extra “je ne sais quoi” it needed to stand out and be totally different from other games.

  So having scoured the internet for sports games that I managed to narrow down the choice of sports that had few or no computer games: snooker, darts, lawn bowls and squash. At this point I want to add that I wanted to keep the project light hearted as I personally don’t feel as a gamer that I would be able to take a squash or lawn bowls game seriously.

  With this in mind I decided to go with lawn bowls, as it feels very far removed from the teenage target market that most games are made for. And to give it that extra gimmick, to make it totally unique, I decided it would be in space thus creating the idea of Space Bowls.

  So now I have my idea I can get started with designing and creating my amaray cover for the game’s case.

Amaray Design

For the design of the amaray cover I took to the internet to research how other game covers looked and to get a gist of layout. Below are some images of some of the things I looked at.

 

These 3 covers suited my idea as they are all for sports games and they give a good idea of the sort of layout I would need to use for my case cover.

Next I found the following template for an Xbox game cover which would provide me with all the official logos I would need.

As you can see it has all the relevant branding I need and also the safety information on the back. It also gives me an idea of the space I have to work in.

To make sure I was working accurately and to the correct size I found the following template for the measurements of the case cover. I found this, like with the other images, on google image search.

As you can see there is a 3mm bleed. This is to accommodate the printing process where ink may bleed out over the border of the image. It will allow for a clean edge once the image is cut out.

Now that I have an idea of content, layout and size of the image I drew out a rough plan of how I wanted my cover to look.

At this point I had already decided I would call the game: Space Bowls 4k56!

Now I moved on to the creation of the amaray cover.

Creating the Amaray Cover

So for this part of the assignment I used Adobe Photoshop to create the final image. I will now talk you through the step by step process I went through to get to the final render.

First of all I needed to set up the file correctly so it was the correct size, shape, resolution and colour scheme ready for printing at the end. 

I set the measurement to millimetres in order to get the correct sizing. I also changed the colour mode to CMYK from RGB. This is because RGB is used for graphics and CMYK for printing. I set the resolution to 300 as the standard printing resolution is 300 dpi. I also kept the background transparent to make it easier to see my work when I began. This created the correct sized canvas for me to work to.

The next step was to measure out some guide lines to create outlines for the front cover, back cover, case spine and also the bleeding edge. I did this by selecting view then new guide. This allowed me to manually add the guide lines by typing the exact measurements I wanted. I had to repeat this process for each line until I had the following result.

Now I have my guides in place I could start adding some imagery to the canvas. I started by adding the front xbox logo.

I did this by loading the image of an xbox 360 game cover template. I then used the rectangular marquee tool to outline the logo I wanted. I then dragged and dropped, what I had cut out, into my blank canvas.

I then used the move tool to position the image correctly. It was also too small so to resize it I expanded the image again using the move tool, whilst holding shift + alt, and dragged out from the corner until it was the correct size and fit along the top of the canvas.

I repeated this process for the logo on the spine. 

The next step was to start creating the artwork on the front of the case. I found a stock image someone playing bowls.

I needed to edit the original image as I needed to get rid of the sky and keep the grass and also the central figure who is in the process of bowling a bowl. I also needed to get rid of the people in the background along with the trees and fence. I opened this image in photoshop.

I used the magic wand tool in order to create a selection around the man bowling and the grass. I altered the tolerance at several points in order to get the selection I wanted. I then used the polygonal marquee tool in order to get the edges correct along the bottom of the grass and tidy up other edges. Once I had my selection correct I went into the layer options, layer mask and clicked reveal selection. This then got rid of what I had not selected without destroying the original image. Then I needed to get rid of the feet and rake from the people in the background. In order to do this I used the clone stamp tool. By selecting a patch of grass I covered over the areas that needed attention. This then left me with the following image.

I then dragged and dropped it onto my main canvas and re-sized it to fit whilst holding shift + alt.

The image’s ratio looks a bit out but I think it still looks acceptable.

Now I needed to add the space element into the background. So I once again went back to google images to get a stock image of space.

I loaded this image in Photoshop and placed it onto my main image. I then resized it to fit whilst holding shift and alt.

These two images now formed the base of the cover, however they did not sit well together with a hard edge between them so to remedy this I added a picture of a picket fence into the background to help bring the images together, plus I thought it would be in keeping with the bowls element.

So I found a stock image of a picket fence from the internet.

Then, once loaded into Photoshop, I proceeded to use the magic wand tool to create a selection area around the fence itself. This was a quick and easy way to select a large area although due to the tolerance level I found that some of the sky in between the fence posts had also been selected. So to remove the bits I did not want I used the polygonal marquee tool to remove from selection the bits I did not want and neaten up the edges.

Once the selection was complete I used reveal selection in layer mask to achieve the following result.

I then dragged this onto the main image and resized to fit accordingly.

I also had to place the layer, the fence was on, in between the bowls player and the picture of space to achieve the correct effect.

Next I wanted to add in the title for the game: Space Bowls 4k56! I did this by selecting the horizontal type tool and clicking the area I wanted the title(Just above the bowls player’s head).

I then played around with different fonts until I found one that I felt suited the cover.

I wanted to keep the colour of the font however it was not very visible, also the text looked plain so to jazz it up I added an effect to the text. So by double clicking the text layer it brought up the layer effects panel and I added an outer glow effect which made the text stand out and generally its appearance was improved.

I felt the image was looking good but a little sparse so I decided to add a couple more elements into the background. I thought I would add in a planet and a spaceship.

I started with a picture of Saturn I found on google images.

Once loaded into photoshop I used the magic wand tool to create a selection of the planet and its rings. I decided to leave the gaps in the rings out of my selection so that when it was placed over the space background, on the main image, you could see through them.

Once the selection was made I used reveal selection in layer mask to get the following outcome.

I then dragged and dropped this onto my main image and resized to fit. I also rotated the image from the corners of the transform controls around the image.

Next I added the image of the spaceship so I found a picture of a tie fighter on google images.

Then using the same technique as before I selected the image and created a layer mask before placing it onto the main image and resizing it.

I still felt the background was a little sparse so I added a picture of Neptune using the same technique as before.

I felt that the images in the background were a bit dull compared to the man playing bowls, as that image was bright and colourful.

To remedy this I applied an adjustment layer over the top of the planets, space and the tie fighter. I adjusted the brightness, colour saturation and also gave it more of a blue hue which achieved the following result.

That was pretty much the complete image for the front cover, all I needed to do next was add in the usual age rating information and also a logo for a fictional game studio that I had created in adobe illustrator.

First I found a pegi 18 logo from the internet and downloaded it as an svg file, in order to get a good quality image. I then loaded it in photoshop and selected it with the rectangular marquee tool and then placed it onto the main image, and resized whilst holding shift and alt.

Next I added the game studio logo. I created this logo in illustrator for the purpose of putting it on the disc and the amaray cover. I go over how I created it later when I am writing about my disc label.

I had to export the file from illustrator and save it as a jpeg in order to open it in photoshop with good quality.

Once I had done this I used the magic wand tool to select the image and create a layer mask. I then dropped it onto the main image and resized it.

This was the final stage in completing the front of the case cover so now I moved on to complete the back and spine.

I started with another image of space to act as the main background on the back and spine, so I found one very similar to the one on the front.

I rotated the image then loaded it into Photoshop before placing it onto the main image and resizing to fit. At this point I had to move the layer on the spine with the Xbox logo over the top of the image of space.

I also moved the layer with space on beneath the adjustment layer, with the changes to hue and contrast, so it married up with the front cover.

Next I added the title to the spine of the cover. I did this by selecting the vertical text tool, typing the text then changing the font and also adding the outer glow effect to match the title on the front.

All xbox games have standard game and console information printed at the bottom on the back cover.

So I loaded the xbox template I had into photoshop. I then used the rectangular marquee tool to select the part of the image I wanted and then dragged and dropped it into my main image. I then resized to fit.

Next I added a couple of screenshots for the game. Now there was next to nothing I could use as game images in the first instance which is why I decided my game would be and fps/ lawn bowls game. So I found an image of a sci-fi style shoot em up to use and another image taken from a screenshot of a game called star citizen. I loaded them both into Photoshop and then placed them onto the main image and resized.

Having looked at other game cases I decided I needed to have a tag line to go with the game, and to stay in line with the light hearted nature of it I went with: “Prepare to suck some bowls!”. I added this to the main image using the horizontal text tool, setting the colour to white and the font to Microsoft Tai Le Bold.

In order to fill in some of the space on the back I decided to add another spaceship. So I found another picture of a tie fighter on the internet and loaded it into Photoshop. I used the polygonal marquee tool to make a selection around the image and then created a layer mask. I then dropped it into the main image and resized it. I then moved it so it was underneath the layer with the Xbox info on it so that the images married up nicely.

All I had left to do was write a short blurb about the game and I was done. Here is the final render of the amaray cover.